How does SEO Help Your Business In Belfast?
The Internet is becoming more and more important for those businesses that want to play on the international stage. It provides consumers with access to products that would otherwise have been beyond their grasp. But at the same time, it also provides organizations with access to markets that they might not have otherwise enjoyed. But how do companies who want to be top of mind access these markets? How do they make sure that they are the organizations that are at the top of mind awareness of those who are looking for either services or products? On the face of it, it is not complicated.
So what do we know about SEO? Well, Search Engine Optimisation is – at the core of it a pretty simple concept. Don’t let anyone fool you. The foundations, at least when they were established were simplicity themselves. All you had to do was put a number of words and phrases into your website. Those words could be in a blog, a caption on a photograph or in the words that described your services. But then Google began to notice something. Dark SEO practices.
It was pretty simple. Set your background black on black and use black text with your keywords. The algorithm would latch onto that and you would appear on the first page of any search related to your industry. That was never going to last.
Google algorithms became more advanced. Today they do not do much look for SEO terms as to whether those terms are used in the right way. Now there may be an argument that SEO terms are important- but there is also an argument to be made that context and content are the kings and queens when it comes to SERPS.
Now. SERPs – some consultants tend to overcomplicate things. SERPS are results – the results pages displayed by search engines. You put in your enquiry – the search engine returns a result. But it can get a little more complicated. imagine if you will SEO in Belfast. If I am looking for a used car dealer in Belfast it’s unlikely that I want to know about used cars in Las Angeles. The challenge is to set those SEO keywords so that they reward the exact search that the user wants.
SEO IN BELFAST
So how do you make sure that happens? Unless your business can afford to retain the dedicated services of a marketing and communication professional who actually knows about how to measure and refine your SEO efforts you are going to simply be wasting time. If you have a smaller business – give the task over to a consultant. Getting SEO in Belfast right is tremendously time-consuming. It would be far preferable to an external resource. Let them justify their existence. Let them supply the metrics that will allow you to reach your target audience and feed that all-important sales funnel.
It’s pretty simple – and you have heard it before. Those who ignore the Internet will fall by the wayside. We have an ever more increasingly competitive environment – find an SEO professional and prosper.