Web Design Armagh

Top Web Design Principles For 2020

There are some web design principles that stay the same while others are constantly evolving. With each new year, there are certain principles that you need to know about and 2020 is no different. Some of these principles have remained the same while others have taken a drastic turn.

Adaptive Design

Adaptive designs are one of the principles that have stayed the same and is something that has been around for years. Most people assume that adaptive design is a mobile-friendly design, but there is more to this. The web design will also need to adapt to different browsers.

While Google Chrome is the most commonly used browser, your website needs to render correctly on Firefox, Safari, Opera, and Edge. If your website cannot adapt to the browser, you are going to lose traffic. Your web design should also adjust to the size of the desktop browser.

Asymmetric Design

For a long time, websites have used symmetrical grid template with carefully arranged structures. This is a principle that has changed and web design is moving away from grids and toward asymmetrical designs. This increases the individuality and creativity of the website which makes it stand out from the crowd.

Of course, you will need to be careful with this design principle and not overdo anything. It is very easy to fall into the trap of intensifying this design approach. This will leave you with a website that is hard to navigate and understand bring a poor user experience. While originality is important, you cannot compromise navigation for it.

Simple Designs With Large Text

Minimalist design combined with bright colours and large text is another principle for 2020. However, as with the asymmetric design, you have to be careful to not overdo everything. Choose a few bold colours that can be consistently used across the website. Too many colours can be jarring and could cause a distorted view.

When it comes to the text on the page, a few sentences or words will work better than paragraphs. This makes adaptable design easier to achieve and will ensure your visitors always know what is happening on the page. The use of empty space is also important in this principle as it enhances the limited wording.

Push Notifications

Push notifications have been around for a while, but this year will tell if they are here to stay or if they annoy users too much. While there is no consensus on the use of push notifications, they are something you should incorporate into your web design. Including push notifications in your design will improve conversions and traffic.

Of course, you need to ensure the notification can easily be disabled. The notification should also be unobtrusive as you do not want to annoy your users. A small box at the top of the screen is generally enough and more people are becoming used to this.

As Armagh Web Design explains there are many web design principles for 2020 that you need to know about. These principles include asymmetric designs with bold colours and large text. You should also have an adaptable design that offers push notifications.

SEO Belfast

How does SEO Help Your Business In Belfast?

The Internet is becoming more and more important for those businesses that want to play on the international stage. It provides consumers with access to products that would otherwise have been beyond their grasp. But at the same time, it also provides organizations with access to markets that they might not have otherwise enjoyed. But how do companies who want to be top of mind access these markets? How do they make sure that they are the organizations that are at the top of mind awareness of those who are looking for either services or products? On the face of it, it is not complicated.

So what do we know about SEO? Well, Search Engine Optimisation is – at the core of it a pretty simple concept. Don’t let anyone fool you. The foundations, at least when they were established were simplicity themselves. All you had to do was put a number of words and phrases into your website. Those words could be in a blog, a caption on a photograph or in the words that described your services. But then Google began to notice something. Dark SEO practices.

It was pretty simple. Set your background black on black and use black text with your keywords. The algorithm would latch onto that and you would appear on the first page of any search related to your industry. That was never going to last.

Google algorithms became more advanced. Today they do not do much look for SEO terms as to whether those terms are used in the right way. Now there may be an argument that SEO terms are important- but there is also an argument to be made that context and content are the kings and queens when it comes to SERPS.

Now. SERPs – some consultants tend to overcomplicate things. SERPS are results – the results pages displayed by search engines. You put in your enquiry – the search engine returns a result. But it can get a little more complicated. imagine if you will SEO in Belfast. If I am looking for a used car dealer in Belfast it’s unlikely that I want to know about used cars in Las Angeles. The challenge is to set those SEO keywords so that they reward the exact search that the user wants.


So how do you make sure that happens? Unless your business can afford to retain the dedicated services of a marketing and communication professional who actually knows about how to measure and refine your SEO efforts you are going to simply be wasting time. If you have a smaller business – give the task over to a consultant. Getting SEO in Belfast right is tremendously time-consuming. It would be far preferable to an external resource. Let them justify their existence. Let them supply the metrics that will allow you to reach your target audience and feed that all-important sales funnel.

It’s pretty simple – and you have heard it before. Those who ignore the Internet will fall by the wayside. We have an ever more increasingly competitive environment – find an SEO professional and prosper.

Web Design Ideas for 2020

Creative Web Design Ideas for 2020

There are a lot of people who leave a website because the design does not appeal to them. You do not want this to be your website and creative web design is how you can avoid this. If you are unsure where to start with creative web design, there are some ideas that you can consider.

Have An Interactive Design

A passive experience is something you want to move away from when someone lands on your website. An interactive experience will create better engagement between the website and the visitor. This can also help you provide information in bite-size chunks without cluttering the web page.

To make the website more interactive, you could have an animated menu. When the user scrolls over sprites, the animation will change and when clicked will navigate to a new page. You can also have information fade in after a set amount of time or when the user scrolls.

Have Original Illustrations

Interactive websites are not the right option for all businesses. If you do not feel this will work with your business, you need to look at other ways to stand out. Original illustrations are one way to do this.

Original illustrations will have the same style and colour palette as the rest of your branding and marketing. This improves the cohesion of the web design and will help with brand recognition. Original illustrations are also better than stock photos because they are different and not something your visitor has seen on 5 other websites.

Incorporate Product Photos

If your business sells products, you should incorporate product photos into your web design. A lot of people assume these photos are not very interesting or attractive, but they can be. All you need to do is think about how you take these photos.

Instead of having the product against a sterile white background, you can place them in a usage situation. If you sell kitchen appliances, artfully place the item in a kitchen with food around it. If you sell sports shoes, you can have the shoes in the centre of the picture with tennis balls or footballs around it.

These creative images can become the background on your website or sliders that take visitors to different areas of the website. Of course, if your business is service-based, this web design idea will not be helpful.

Add Some Colour

Minimalist websites like Ni Web Design can work for many businesses, but you do not want to appear to dull. A splash of colour can help break up the page and show visitors the different sections. You should not be afraid to use some bright colours.

Of course, you do need to be careful with contrasting colours. The colours should work well together and not hurt the eyes. Keeping the colours on brand is also a good idea.

There are many creative web design ideas you can use. Not all of these ideas will work for your business and you need to choose the ones that highlight your business the most. Interactive websites are a good idea, but you can also add some original illustrations and colour instead.

Side Dev – Welcome to Coltrane Website Development

Thank you for taking a few minutes out of your busy day to visit our new website design portfolio gallery. We take great care with our clients’ web development projects and have real pride in our work.

If your website features here, then you know just how much your business means to us, and will understand what we mean when we say that your project is our muse, where we get an opportunity to express our design capacity, and the creative talents of our team. If you have a web design project in mind, whether simply an abstract concept at this stage or something that you need to roll out immediately, we are ready and willing to discuss our ability to deliver on your needs. Simply call us or visit our offices for a more detailed chat.